Analytical and execution-focused professional with a background in operations, data tracking, and digital marketing — seeking to apply pricing logic, demand planning, and stakeholder coordination skills in an Assortment & Pricing role.
I'm a Digital Marketing graduate from RMIT University Vietnam with hands-on experience bridging data analysis and day-to-day operations. At Apollo English Center, I've built multi-variable tracking systems, identified sustained cost variances, and translated KPI insights into real staffing and resource decisions.
What drives me is finding the signal in operational data — and building structured systems that make better decisions possible. I'm naturally curious, deadline-driven, and comfortable navigating ambiguity across cross-functional teams.
I'm seeking to bring this analytical, execution-focused mindset to assortment and pricing strategy — where demand signals, cost trade-offs, and data precision truly matter.
Developed a full go-to-market strategy including audience segmentation, competitive channel analysis, KPI estimation (reach, CAC, engagement rate), and budget allocation across Facebook, Google, and TikTok — pitched live to VP Bank's client panel with a structured business case.
Analyzed platform positioning, product assortment fit, and content performance metrics for CHUS, delivering strategic recommendations on platform selection and content-to-commerce alignment.